Not Your Average Mentor
ment.
This isn’t cookie-cutter coaching. Ment. is a high-impact, heart-centered mentorship experience for vision-led entrepreneurs, brand builders, and creative leaders who are ready to grow—for real.
Whether you’re stuck in strategy, unsure how to scale, or craving clarity about your next chapter—this is where we clear the noise, align your vision, and move with intention.
No fluff. Just momentum.
About Me
My Story
With 20+ years of entrepreneurial experience and a decade of building brands, I’ve launched everything from brick-and-mortar salons to wellness spaces rooted in ritual and community.
My first major venture, HC + Co., set the tone for what would become seven brand expansions—including an elite nail academy, a non-toxic polish line, and Skin. by HC, a modern wellness spa featuring a Turkish hammam, bespoke pillow room, and Lolo’s Tiny Kitchen—a love letter to my late father.
Not every venture succeeded, but every lesson shaped the way I lead. I know what it means to pivot, rebuild, and grow with purpose. Today, I lead with intention and push my teams to reach their fullest potential—raising the bar for what excellence looks like in our industry.
I’m currently based in Richmond, raising my two favorite humans, Pax and Leilani. When I’m not building or mentoring, you’ll find me in the kitchen, planning a dinner party just for the moment, or traveling in search of standout hospitality and timeless wellness practices.
I’m Dedicated to Your Elevation
You weren’t meant to blend in.
You’re building something meant to last—something with depth, direction, and undeniable energy. That’s what we unlock in Ment.
You bring the vision, the fire, and the commitment.
I bring structure, strategy, and the bold clarity you didn’t know you needed.
Together, we’ll map your growth, refine your systems, and elevate the way you lead—from client experience to team culture to the inner narrative running the whole show.
We’re not winging it anymore. We’re building on purpose.
What to Expect
Working with me
What’s it like to work with me? Let me be clear: I’m not here to fix you. I’m here to walk with you while you become who you’re meant to be—as a founder, as a leader, as a builder of brands that matter.
I don’t sugarcoat, I don’t coddle—but I do care deeply about your growth. I ask real questions, hold real boundaries, and call out what’s holding you back—so we can move forward. Together.
I work best with people who:
✔️ Want to be challenged—with compassion
✔️ Crave accountability and momentum
✔️ Are hands-on, hungry, and willing to stretch
✔️ Want to build a legacy—not just a brand
Ment. is short for mentor and mentee—because real growth isn’t top-down, it’s side-by-side. This isn’t about a guru and a student. It’s about co-creation, accountability, and aligned action between two people who are both deeply invested in the outcome.
CORE VALUES
01 — Purpose Over Performance
We’re not here to perform. We’re here to move with meaning.
02 — Collaboration is Queen
I don’t do one-sided. We co-create, co-lead, and build together.
03 — Lead With Care, Deliver With Power
The work should feel good—and it should hit. We build with heart and high standards.
Past Projects
Holy Chic + Co
The OG: Community, Culture & Cuticles
Founded in 2016, Holy Chic began as a non-toxic, waterless nail salon in Fredericksburg, VA with a mission to create safer, more intentional spaces—for both guests and the people behind the chair. In 2018, we expanded to Richmond, and in 2023, just seven blocks from our original space, we opened our newest flagship location—a full-circle evolution of our brand and vision.
The space is moody, modern, and deeply rooted in cultural storytelling. Every detail reflects a chapter—from my childhood to adulthood, from nail culture to personal rituals. There’s a Barbie installation in the bathroom, a hallway collage of my teen dreams, and a silent section built for guests who want beauty without the small talk. It’s funky. It’s sophisticated. It’s built for belonging.
What sets Holy Chic apart isn’t just the experience—it’s how it was built. I’ve overseen every element: project management, creative direction, buildout, branding, team hiring, and operations. This space represents a decade of leadership, community-building, and care.
Holy Chic was created for celebration—for the everyday, for the milestones, and for the people who deserve more than just a pretty set. It’s a love letter to the culture and a home for elevated, intentional nail care.
Skin. by hc
SKIN: Culture, Care & the Art of Rest
Skin. by HC was never supposed to be its own thing—but thank goodness the original plan fell through. What started as a simple expansion concept evolved into something much bigger: a standalone brand rooted in culture, connection, and radical hospitality.
Inspired by global bathhouse traditions and the belief that wellness should feel good and inclusive, Skin. was designed as a space where every body—regardless of background, identity, or experience—could feel safe, seen, and celebrated. From the scent when you walk in to the warmth in our tone of voice, every detail was designed to disarm the spa industry’s usual coldness and invite people to breathe, belong, and receive.
Inside, you’ll find a custom mural hand-painted by my sister, a communal Turkish-inspired hammam, a bespoke pillow room, and Lolo’s Tiny Kitchen—a warm, nostalgic nod to my late father and the joy of sharing something made with love.
Skin was the biggest build I’ve ever led: the largest footprint, the highest budget, and the most demanding challenges. From lease negotiations and legal red tape to contractor ghosting and team rebuilding, I managed every piece of this project—from design and construction to brand development and hiring.
It tested every skill I’ve ever developed and asked me to evolve as a leader in real time. And still, Skin is where I feel most at home. It’s where my soul lives—and where I get to offer others a version of wellness that feels generous, grounded, and deeply human.
Work With me
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1:1 Mentoring
Real support. Real strategy. Real results.
A high-touch mentorship experience for founders who are ready to be challenged, held accountable, and guided through the real work of growth—with intention, clarity, and care.
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Online Courses
On-demand guidance, on your terms.
Self-paced mentorship designed to help you move through limiting patterns, refine your vision, and take aligned action—no matter where you’re at in your journey.